Developing Strategic Marketing Plans That Really Work

Developing Strategic Marketing Plans That Really WorkMany government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de mystifies the marketing planning process and sets it in the context of modern public library services.

Craig Prescott presents a detailed and considered study of the role of monarchy in the twenty-first century

what social and organisational processes result in foods being certified as of decent or proper quality

associate editor

The first full-length critical study of Alan Clarke

Life and Times of Rosie the Rivetter and When the Dog Bites

to homoerotic representations in art

A rich collection that looks at how the British monarchy has been seen on film and television

Draws on a wide range of cultural materials in order to challenge Eurocentric readings of decolonisation

the misunderstood period of the 1970s has been comparatively ignored

This book explains how Louis XIV survived his bid for European hegemony unscathed while other aspiring hegemons in modern history suffered catastrophic defeats

Scholarly but clearly written

Tom Zulu and Msoga Mwana