Krej

KrejThe Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward Facing Sonar, krejing allows the angler to take advantage of being able to see how the fish reacts and work the bait up and away from the fish better imitating a natural fleeing motion,

and natural baits

the Berkley® Bullet Pop combines versatility and proven popper action

and resting position allow for an easy walk-the-dog action that has been proven on the water

reliable braid capable of cutting through the thickest vegetation or heavy cover

with the understated keel on its belly

Speckled Sea Trout

and other saltwater gamefish

while the flexible segmented body and delicate appendages create natural swimming motion with every twitch of the rod

Another take on a classic bait design with legendary crankbait angler and designer David Fritts

track straight

yet long lasting

Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait