Swamp Lord Popping Hollow Body Frog

Swamp Lord Popping Hollow Body FrogThe Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19 hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient less squeezing, less slowing down. Available in standard and popping models, the Swamp Lord was summoned to turn blowups into bass.

The new Scented Flicker Shad® features Patent Pending Scent+ Pockets designed precisely for accepting Gulp

Berkley PowerBait makes novice anglers good and good anglers great

The extreme scent dispersion of Gulp

and action that replicates a real live nightcrawler when used on spinner rigs for walleye fishing

Twitch and pause for a commotion they can’t resist

providing the exact variety of shrimp profiles that inshore gamefish encounter naturally

creating the ultimate selection for any fishing situation

creating the same attraction power that makes Gulp

Speckled Sea Trout

material allows for natural undulation and ribbon-like movement that appeals to larger

or simply reel it across the surface for irresistible spraying action

these shirts make a strong statement on and off the water