PowerBait® MaxScent 'Moeba

PowerBait® MaxScent 'MoebaThe MaxScent Moeba infects one of tournament bass fishings fastest growing profiles with Berkleys proven lab rooted advantages. While others stop at visual appeal, the MaxScent Moeba delivers the difference that matters most: SCENT. From experimental new shape trial days to high stakes tournament scenarios, its contagious in the marketand deadly on the water.

darting action of the Gulp

Whether slow rolling a single colorado or burning a double willow

Take your Dough Fishing Experience to the next level with the Molding Multipack

this hoodie is a game-changer

Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action

with perfectly angled Fusion19™ hooks and a supple

this easy-to-use top water lure is designed to deliver explosive top water action

The proven fish-catching power combined with this perfectly shaped shrimp profile makes it an essential addition to any saltwater angler's tackle box

everyday anglers will get it all

a co-polymer with a fluorocarbon infusion

creating a stable and dependable anchor point for the reel

the Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water