SKU:69964005928
The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat
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The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat'Out of curiosity comes everything' Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books
I go from most eligible bachelor to monster
politics and spirituality
Can Penny learn to balance life and love on the road
Maybe the Universe runs on love
But everyone has underestimated Danny's determination to seek revenge and Beth's relentless quest to win justice
building a story line
lover of women
a land of both great opportunity and great iniquity
grandeur and complexity
‘Yoga is the science of ultimate balance—between dharma (duty
this matrix being held to form
their eloquent and ironic voices depict the lavish
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